We should perhaps forgive the poor naive men who think that women spend their ‘time of the month’ horse-riding along beaches, rollerblading and skydiving, and that period blood is blue, for there are, it seems, a few of them out there.

One of these is Richard Neill, a disillusioned boyfriend who light-heartedly bemoaned being mis-sold the truth about menstruation on Bodyform’s Facebook page. His witty tale of woe prompted much amusement on the social networking site, and his message has, to date, received 86,743 ‘likes’ and 3,735 comments.  This is what he wrote on 8th October:

Spotting a golden PR opportunity, the company responded with this hilarious spoof video response that has to be the funniest video I’ve seen in a long time – ladies, please watch and enjoy!