Tuesday 26^th July saw Falkirk based Social Enterprise Company Popinjay launch Scotland’s newest Social Media Marketing Company.

The company, created by Linlithgow based entrepreneur Russell Dalgleish and headed by Tessa Heywood, provides jobs for the unemployed and disadvantaged in the Falkirk area to give a reasonably priced solution to those organisations that want to use Social Media platforms to win new business.

In the fabulous setting of the Brockville Lounge at the Stadium, an evening packed with some amazing guest speakers and culminating in the showing of the trailer for the new UK thriller “Making Ugly”, one of Popinjay’s first clients, it was a highly successful and enjoyable evening.

And officially launching Popinjay Russell Dalgleish said “we believe it is the responsibility of those of us who have had the enjoyment of experiencing successful and fulfilling careers to ensure that those that follow us receive the same opportunities. By linking Social Media with a community based project we believe we can achieve this.”

For more information, please visit our website www.popinjay.net 

Popinjay Operations Director Tessa Heywood said “it is very satisfying to see that Popinjay has already been able to make the first two appointments and I hope to see our team continuing to grow throughout 2011.”

Popinjay

Our company will operate as an Internet Marketing Agency providing guidance and advice to companies to further their business aims through the use of Social Media campaigns. By Social Media we include Facebook, Twitter, LinkedIn, YouTube etc. Our unique proposition is that finding and using relevant content is key to any strategy and we are uniquely positioned to find what will work for our clients.

 Social Enterprise aims

1. To provide employment and training opportunities to disadvantaged groups in our society. These will include the unemployed and those with physical and learning disabilities.
2. Charities and Social Enterprises will be provided with access to Popinjay services at a discounted fee. In addition those companies who operate either as charities or Social Enterprises will be provided with free-of-charge training to secure a better understanding of the benefits to be obtained through use of Social Media.
3. Profits will be re-invested to allow the company to grow and a % of profits will be donated to charitable organisations that are either locally based or share the same goals as Popinjay.