Posted by Tessa Heywood
This week’s headlines would have been a gift for Frankie Howerd who, for my younger readers, was an English comedian and comic actor who died in 1992. Famous for several catchphrases, I have used artistic licence to tweak one of these as a headline for this post – I’m sure he would have approved!
You must have been on another planet if you haven’t heard about the outrage of the revelation that the beef content in one Everyday Value burger sold by Tesco was actually 29 per cent horse meat.
There are of course many countries that find eating horsemeat totally acceptable [across Europe and South America for example], but in the UK we seem to find it abhorrent – but the main reason to be scandalised is not that Tesco was selling burgers containing horse, but that they weren’t labelled as such. It’s not illegal to sell horsemeat in the UK, but it is illegal to sell food containing ingredients that aren’t listed on the label.
Of course the Social Media networks had a field day and the jokes were coming thick and fast. However, no-one expected Tesco’s themselves to score such a spectacular “own goal” as they did last night when they tweeted this:
Despite claims that they had scheduled the tweet before the scandal broke, I can’t help but think this could come back and bite them on their proverbial backside [trying desperately not to succumb here to the temptation of a quip about a horse’s ass]. It may on the other hand prove to be the best marketing strategy ever … only time will tell.
So I leave you with my own favourite tweet on the subject … have a great weekend!
Food allergies are a pain … dairy products make me sneeze and
#Tesco burgers make me a little hoarse!!!