Give that man a Knighthood!

Well now that the Queen has finally bowed to public pressure and stripped “Fred the Shred” of his Knighthood, does that mean there is one going spare? If so, who is more worthy than one Mr Chris King (aged 27 & 1/3)?

For those that have missed this story, Chris King is the writer of the letter from Sainsbury’s that has made such a stir on Social Networks over the past couple of weeks.

In May 2011, Lily Robinson (aged 3 & 1/2) wrote to the supermarket, suggesting that the bread should be called giraffe bread.

She received a letter back saying that renaming it was “a brilliant idea”.

Lily’s letter said: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.

Chris King from the Sainsbury’s customer services team wrote back: “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”

But he went on to explain how it had got its name: “It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”

He included a £3 gift card, and signed the letter “Chris King (age 27 & 1/3)”.

For once, on receiving such positive publicity, there has been a statement today from the supermarket saying:

“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes.”

Apparently Mr King no longer works for Sainsbury’s but is studying to be a primary school teacher – he sounds as though he’ll make a terrific teacher and will surely cost the UK a lot less than those scurrilous bankers … Arise Sir Chris!

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Posted on February 1, 2012, in General, Social Media and tagged , , , , . Bookmark the permalink. Leave a comment.

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