I couldn’t help but laugh when I saw the irreverent male body spray Lynx taking advantage of the Prince Harry story.  The Company ran these tongue in cheek adverts that reinforced what the brand is promising – helping get young men into naughty situations with attractive young ladies!

The adverts, playing on a previous campaign idea of the Lynx man being hounded by scantily clad women, have run with the tagline ‘Sorry Harry. If it had anything to do with us.’

Another advert has featured a pair of Union Jack briefs with the line ‘One has unleashed the chaos.’

Already used in newspapers, including The Sun which was the first paper to print the controversial pictures of Harry in the buff, the Lynx Effect ads have prompted a huge response on Twitter and Facebook.

It was also a masterstroke by Las Vegas itself to also use the event to reflect and reinforce their brand story of “What Happens in Vegas, Stays in Vegas“.   They ran the two adverts below, along with a social media campaign called #knowthecode . It was all about reminding people that the code is to ensure what happens in Vegas stays in Vegas.  

I’m sure he thought that a lads holiday in Vegas wouldn’t be anywhere as big a minefield as serving in Helmand Province where he was dodging bullets and rocket attacks from Taliban insurgents and performing patrols in hostile areas – the mobile phone is clearly a much more dangerous weapon!!!